Using a website to generate leads

These days, most businesses have a website. Prospective

clients enjoy going to websites because they go there on

their own terms and they can browse it at their leisure

without feeling as if they have someone looking over their

shoulder.



Here are some ways to make your website user friendly, and

one of your biggest lead generators.



1. Keep it simple



Make sure that the website is easy to navigate and people

can find what they are looking for quickly and easily.



2. Don't blind your customers



Don't use a lot of flashing lights or color schemes that

can be painful to view, or else you may find that your

customers close the window before they have a chance to see

what you have to offer.



3. Offer advice or tips



It's always a good idea to offer visitors something free,

like tips or advice. Make sure that the advice and tips are

pertinent to y our business.



4. Encourage feedback



Have a guestbook or a forum that people can go to and leave

feedback with suggestions or comments about your website.

Even if they aren't things that you want to hear, any

feedback is valuable.



Follow up on the feedback and thank them for taking the

time to leave it.



All of the above tips put the customer first and show that

you care about what they think. When visitors know that you

are putting them first, they are more likely to become a

customer and encourage others to do the same.